QR Codes, which is short for Quick Response codes, have become very popular over the past few years. With the increase in the use of mobile marketing, the businesses that have started to make use of QR codes also increased. QR codes help you to reach an even bigger audience, so no wonder they have become an integral part of many businesses’ marketing campaigns.
A marketing campaign is all about attracting people’s attention, in the hope of drawing them to what you are offering or selling. Those people can turn out to be your customers, and this can only be achieved if they are duly engaged. QR codes give you a good opportunity to do this. When the individual scans the code, he can access certain information you would like to share, give him details on a particular promotion, a coupon, and much more.
The best part of QR codes is that when a potential customer decides to scan the code, you are getting the message that he or she is consciously choosing to get more information on what you are offering. This increased level of involvement not only offers a better chance for information retention as well as for active participation. QR codes are also great ways to have customers get in touch with you.
As a marketer you have the advantage of being able to track the performance of your marketing campaign when using QR codes. This is because whenever the code is scanned, this is registered. Another advantage of using QR codes is that they are a relatively low cost marketing method, with no special equipment needed as nowadays practically everybody makes use of a smartphone.